Geisinger Health Plan Store Holds Ribbon Cutting Geisinger Health Plan Store held a ribbon cutting to celebrate its grand reopening at 2266 Wilkes-Barre Township Marketplace. Open in Wilkes-Barre since 2015, the store, formerly known as Geisinger Community Place, recently underwent renovations and a rebranding to make it easier for residents of Luzerne County to stop in and talk to representatives about healthcare coverage. “Choosing a healthcare plan doesn’t have to be a challenge. This retail space allows for one-on-one conversations to make the process easier,” said Roger van Baaren, chief sales officer for Geisinger Health Plan. “Our goal is to make sure each person who comes through our doors feels welcome and informed as our team helps them find the right coverage for themselves or their families through a variety of plans to meet their needs and their budget.” Open Monday through Friday from 8 a.m. to 6 p.m., the store is staffed with licensed insurance advisors and customer service representatives who can help answer questions about Medicare Advantage plans, options for individuals and families, Medical Assistance and CHIP for children up to age 19. The space also serves as a community resource for events and special occasions, free of charge. It includes a conference room that fits up to 25 guests, plenty of parking, a computer, projector and screen, internet access and space for food and beverages. In the past, the store has been used to showcase the work of local artists and host community events as well as health and wellness fairs.