WBRE/WYOU Produce Super Bowl Commercial

WBRE and WYOU produced a 30-second commercial promoting the 28/22 News Team and their Home Field Advantage. The commercial aired last night in Super Bowl LVIII on WYOU 22. 

LINK TO COMMERCIAL: https://www.pahomepage.com/news/28-22-news-homefield-advantage-makes-big-game-debut/

The WBRE 28 and WYOU 22 news team has the most locally born and raised journalists. This gives our team and therefore our viewers the Home Field Advantage in Northeast Pennsylvania. The commercial takes its inspiration from the Notre Dame football classic film, Rudy.

“I love the commercial and I especially love how the team came together to brainstorm and produce this spot. The excitement can be felt throughout the whole building.” Said Andrew Wyatt WBRE’s Vice President and General Manager.

This commercial is the 7th in the award-winning series. It was announced on Friday, February 9, 2024 that the series has been recognized by the Pennsylvania Association of Broadcasters for Outstanding Television Station Marketing. 

The Home Field Advantage commercial aired Sunday night during Super Bowl LVIII on WYOU 22.  

WBRE and WYOU’s BIG News Revealed

After teasing northeastern Pennsylvania viewers about a “big” secret to be revealed on WBRE 28 & WYOU 22 Wednesday evening at 6 P.M., the stations announced tonight that well-known and long-respected morning news anchor, Tom Williams, is returning to television to co-anchor the stations’ morning news.

“Tom Williams, with his years of starting viewers’ days with the information they value, is joining our morning team at Eyewitness News,” said WBRE’s Vice president and General manager, Andrew Wyatt.  “Regional TV viewers who have followed Tom’s career for years will feel right at home with our morning news crew. We’re thrilled with this announcement that will continue the shift of the region’s TV news viewing to our stations.”

News Director, Eric Nazarenus added, “Our news team is proud to bring Tom back to local television as our morning co-anchor. His objective, fact-based approach to delivering the news and his  congenial rapport with our morning team will give our viewers exactly what they want when starting out their day.”

Tom Williams spent nearly 30 years at the local ABC affiliate, many as a reliable accurate morning news anchor, before leaving the station in March of 2022.

“I’m delighted to join the WBRE 28 and WYOU 22 Eyewitness News team,” said Williams. “Working with the professionals at these two stations, with their experienced news gathering team of journalists and videographers and well-respected meteorologists is what I’m most comfortable doing. I love the prospect of bonding with the stations’ morning viewers.”

Tom Williams joins co-anchor Kelly Byrne and meteorologist, Logan Westrope weekday mornings at 4:30 am on WBRE and 5:00 am on WYOU beginning Thursday, March 16th.

WBRE is owned by Nexstar Media Inc. provides services for WYOU-TV and Mission Broadcasting, Inc. through a shared services agreement.