Coal Creative CEO Holly K. Pilcavage Awarded Mentor of the Year

Coal Creative, the full-service digital marketing agency known for its results-driven strategies and collaborative creativity, is proud to announce that CEO Holly K. Pilcavage has been awarded the distinguished Bill McNally Mentor of the Year award.

The accolade will be presented during the tecBRIDGE Business Plan Competition for students and early-stage entrepreneurs, set to take place on May 2, 2024, at 5 PM at the F.M. Kirby Center.

“I am deeply honored to receive the McNally Mentor of the Year award, which recognizes the importance of nurturing and sustaining mentorship in our business and entrepreneurial community,” says Holly.

The tecBRIDGE Business Plan Competition is an annual event that spotlights the innovative potential of local startups and entrepreneurs, bringing them together with subject matter experts to benefit the next generation of business leaders.

While the award is a significant honor, Coal Creative and Holly wish to underscore the importance of the competition itself and the learning opportunities it presents.

“My own mentors have played a crucial role in shaping my journey, highlighting the profound impact mentorship can have on both personal and professional growth,” Holly continues. “This award reflects not just my efforts, but also the dedication of all mentors who strive to empower and guide the next generation of leaders in Northeastern Pennsylvania.”

Don Webster, tecBRIDGE Executive Director, weighed in, saying “When I reflect on the common characteristics of past McNally Award winners, caring, community, and commitment immediately come to mind. Holly K. Pilcavage is the ideal award recipient to continue with that tradition. For those of you who know Holly K. Pilcavage, you know that she simply makes a difference in the lives of those she connects with. Whether it is work or play, advocacy or action, caring or sharing, she has a unique gift for accomplishing with (and for) those around her.”

Aside from growing Coal Creative into a leading creative agency, Holly’s put the work in as a dedicated and engaged member of the NEPA community—from her efforts championing women’s opportunities and LGBTQ+ rights to her recent initiative to co-found Evergreen, a business specializing in plants, local artist gifts, and workshops. Her leadership style is one of openness, inclusivity, and thoughtful dialogue—promoting an atmosphere that never fails to bring a diverse set of voices to the table.

CEO of Coal Creative Named to the City and State Pennsylvania Impact 50

President and CEO of Coal Creative, Holly Pilcavage, was named to the City and State Pennsylvania Impact 50 list. The Impact 50, is a select group of people who exemplify what it means to be a socially responsible citizens and who City & State is proud to recognize.

View the full Impact 50 list at

Coal Creative Names First Chief Creative Officer

Samuel O’Connell will serve as Coal Creative’s first chief creative officer, the agency announced today.

The veteran storyteller, one of the full-service marketing agency’s first employees, will now set and advance the company’s creative agenda. That means he ensures every project meets an exceptional standard of excellence, and that the team continues to push the limits of creative innovation.

“As a creative agency, we needed someone in this role to bring together all of our departments under one cohesive creative vision,” Coal Creative Chief Executive Officer Holly K. Pilcavage said. “Sam understands where the industry is headed and knows how to turn brilliant concepts into campaigns that work.”

O’Connell, 30, whose most recent title was creative director, worked to build out Coal Creative’s award-winning video production team. His promotion comes amid stunning grow that the agency. With 13 full-time employees, expanding operations and more complex assignments, O’Connell will synchronize teams behind video, design and web projects to ensure continuity and effectiveness.

He started his career at age 15 designing ads for a local magazine and has produced several short and feature-length films, including the award-winning “blackhole.”