Wayne Bank Unveils Exciting New Brand: Every Day Better Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is thrilled to announce the official launch of its new brand, emphasizing the Bank’s continued commitment to its customers, communities, and mission to make Every Day Better™. Wayne Bank’s rebrand includes a fresh visual identity, an updated logo, and unified messaging that aligns with the Bank’s long-standing values and vision for the future. As part of this transformation, Wayne Bank is also unifying its affiliated institutions, Bank of the Finger Lakes and Bank of Cooperstown, under the Wayne Bank name. This alignment enhances brand recognition and makes it easier for customers to connect with the Bank—whether online, in a branch, or in the community. “Although we have operated as one team behind the scenes since 2020, this rebrand allows us to show that unity publicly, merging our values and giving us the chance to do even more for our customers. We were one team playing with three different jerseys. Now we are all wearing the same jersey,” said Jim Donnelly. For more than 150 years, Wayne Bank has been rooted in a simple philosophy: life is at its best when you’re making it better. Every Day Better™ is built around the Bank’s core values: Boldness, Enthusiasm, Trust, Teamwork, Education, and Resilience. These principles drive every interaction and decision at the Bank, and the new branding ensures that internal culture and external identity are fully aligned.
Wayne Bank Announces Leadership Role in New Business Intelligence Division Jim Donelly, President and Chief Executive Officer of Wayne Bank, is proud to recognize and announce employee Kayla Dixon as Assistant Vice President Business Intelligence Manager of the Bank’s newest division. “I’m very excited to welcome Kayla to her new role as Business Intelligence Manager. As our Bank’s newest department, Business Intelligence needs a strong leader with experience, insight, and technical skills – all strengths of Kayla’s. She has already made significant contributions to our recent projects, and I am confident that she will use her talents to spearhead more developments and breakthroughs,” said Donnelly. Newly introduced to Wayne Bank, the Business Intelligence Division is dedicated to leveraging data to drive smarter, more informed decisions across the organization. With Kayla’s leadership, it will serve as a critical partner in supporting many of the Bank’s technical projects and strategic initiatives. In this new role, Kayla will use her technical skills and data analytics expertise to both lead and shape the Bank’s Business Intelligence Division. An integral part of Wayne Bank for over twelve years, Kayla has held various roles, including her most recent position as Assistant Vice President and Consumer Loan Officer. Kayla is actively involved in her community, serving on various school and sports committees. This balance between her professional and personal life helps her maintain a well-rounded perspective in all that she does. She resides in Waymart with her husband, John, and their three children, Finley, Natalie, and Logan.
Wayne Bank Promotes Bridget Kennedy to Bank Officer and Commercial Loan Portfolio Manager Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Bridget Kennedy to Bank Officer and Commercial Loan Portfolio Manager. “I am proud to announce Bridget’s promotion – her can-do attitude, diligence, and commitment to Wayne Bank make her deserving of this great accomplishment. Bridget is someone whose incredible customer focus and work ethic truly inspire those around her. I am confident in her ability to drive team efficiency and build meaningful client relationships,” said Donnelly. In her new role, Bridget will be responsible for supporting commercial lenders in managing client relationships and identifying cross-selling opportunities. Bridget joined the Bank in May of 2001 and has held many titles during her tenure. With over 27 years of banking experience, she brings a great wealth of knowledge to our Wayne Bank team. Bridget holds a Bachelor’s Degree in Accounting from Marywood University. She is an active member of the Scranton community, currently serving as Secretary of the North Penn Charitable Foundation, and Board Member of the Scranton Diocese Catholic Women’s Conference. Bridget resides in Scranton with her husband, Jim, and her 11-year-old son, James.
Wayne Bank Promotes Corissa O’Malley Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Corissa O’Malley to Vice President and Loan Documentation Manager. “I’m thrilled to announce Corissa’s well-deserved promotion. In her 14 years with us, Corissa has gone above and beyond to prove her dedication and loyalty to Wayne Bank. I’m confident in her continued leadership as she manages the residential loan documentation and processing department and am excited to see what her new role brings,” said Donnelly. In her new role, Corissa will lead the New York and Pennsylvania retail loan processing and documentation teams. Corissa joined the Bank in 2011, and has held several positions during her tenure, including Floating Teller, Administrative Specialist, Residential Mortgage Processor and Loan Documentation Officer. With her vast experience within the banking industry, Corissa plays a critical role in ensuring operations run smoothly and loans are properly maintained. Corissa resides in South Canaan, PA, with her husband, Eugene, and their two children.
Wayne Bank Promotes Lianne Waller Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Lianne Waller to Assistant Vice President and Trust Custody Officer. “I am very excited to announce Lianne’s promotion. Her accounting experience and deep understanding of client assets position her as a dependable leader and fantastic example for her teammates. I am confident that she will be a positive force within our trust and custody department,” said Donnelly. In her new role, Lianne will be responsible for overseeing the safekeeping and administration of client assets, and for maintaining custody operations. Lianne joined the bank in May of 2015 as a Teller in the Main Street Office and transferred into an Administrative Assistant role in the Wealth Management Department. She received a Degree in Business Management from Lackawanna College.
Wayne Bank Promotes Kimberly Crellin to Vice President Jim Donnelly, President, and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Kimberly Crellin to Assistant Vice President and Hawley Community Office Manager. “Kimberly is well deserving of this promotion, and I am proud to announce her accomplishment. Her exceptional management skills and organizational abilities have helped streamline bank functions at our Hawley office,” said Mr. Donnelly. Crellin joined Wayne Bank in 2017 and has most recently served as a Branch Manager, where she was responsible for assisting customers and maintaining operational efficiency at the Bank’s Hawley branch. Crellin holds a certificate for General Banking through the American Bankers Association. She enjoys taking part in her community, serving as an active member of the Make a Wish Foundation since 2009. Crellin currently resides in Milford.
Wayne Bank Promotes Tracie Young to Executive Vice President and Director Jim Donnelly, president, and chief executive officer of Wayne Bank, is pleased to announce the promotion of Tracie Young to Executive Vice President and Director of Risk. “I am extremely proud to announce Tracie’s promotion. She consistently pushes herself and those around her to promote effective risk management here at Wayne Bank. Her extensive knowledge and dedication to safe, efficient operations help us safeguard the interests of the Bank, and we are lucky to have her leading the Risk Department,” said Mr. Donnelly. Young joined Wayne Bank in 2023 and has most recently served as a Senior Vice President, where she was responsible for overseeing the Bank’s risk management framework, which includes Audit, Compliance, Deposit Operations, Fraud, and Security & Facilities. With over 30 years of experience, Tracie is critical to proactively identifying and addressing potential risks to the operations of the Bank. Young resides in Honesdale, PA with her husband, Neal. They have two daughters.
Wayne Bank Promotes Monica Bell to Assistant Fraud Officer Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Monica Bell to Assistant Fraud Officer. “Monica is extremely deserving of this promotion, and I am thrilled to announce her accomplishment. Her commitment to bettering operational efficiency in our Fraud Department has contributed to our consistent growth. With hard work and expert knowledge, Monica will continue to aid our improvement at Wayne Bank,” said Mr. Donnelly. Bell joined Wayne Bank in 2022 and most recently served as a Fraud & Risk Analyst, where she was responsible for maintaining safe practices and driving operations within our Fraud Department. Bell graduated from Ocean County College, where she received an associate’s degree in criminal justice. Bell spends her free time coaching and volunteering her four children’s sports teams with her husband.
Wayne Bank Promotes Vonnie Lewis Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Vonnie Lewis to Vice President and Lakewood Community Officer Manager. “I am proud to announce Vonnie’s promotion. Her loyalty and spirit play a great role in the success of our Lakewood office. Vonnie’s commitment to sharing her knowledge and creating strong community relationships positively impacts those around her and sets a great example for all of us at Wayne Bank,” said Mr. Donnelly. Lewis joined Wayne Bank in 2005 as a part time teller and has held various positions since. She is responsible for overseeing the community relations and operations of the Lakewood Office. Lewis graduated from Broome Community College, where she received an associate’s degree in accounting. Lewis is a lifelong resident of Lakewood and enjoys the relationships she has built within her community. In her free time, Lewis enjoys camping with her family and helping her children, who she describes as her greatest achievement in life.
Wayne Bank Promotes Ryan French to Executive Vice President Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Ryan French to Executive Vice President and Director of Human Resources. “I’m thrilled to announce this promotion of Ryan. Through expert leadership and performance management, he has demonstrated his dedication to the Bank, our customers, and employees. He continues to develop and implement effective HR policies, streamlining our efforts and creating a positive work environment here at Wayne Bank,” said Mr. Donnelly. French joined Wayne Bank in 2009 as Assistant Vice President and Director of Human Resources. In this new role, he will continue to take on expanded responsibilities and excel in advancing the strategic goals of the Bank. French holds a Bachelor’s degree in Human Resource Management from King’s College, providing a strong foundation for his leadership in talent development and organizational success. French resides in Waymart with his wife, Stephanie, and their three children, Molly, Cameron, and Reagan.
