Month-long mobile app promotion turns fan-favorite snacks and beverages into head-to-head matchups, driving engagement, excitement, and next-day scores for guests. 

Onvo, a convenience and travel plaza chain with 41 locations across Pennsylvania and upstate New York, is bringing tournament energy to its stores with a month-long bracket-style promotion powered by the Onvo Rewards mobile app. Designed to spark engagement and reward loyal guests, the campaign transforms the excitement of bracket season into interactive snack and beverage showdowns—culminating in free offers for winning products.

“At Onvo, we’re always looking for ways to create energy and excitement around everyday moments,” says Harman Aulakh, Vice President of Marketing at Onvo. “This time of the year is all about friendly competition and fan participation. By bringing that format into our app, we’re giving guests a fun, interactive reason to engage with our brand, while creating a true slam dunk deal for the consumers.” 

Running from March 2 through March 27, the promotion features eight popular products seeded into four initial head-to-head matchups During the weeks of the promotion, two snacks or beverages will go face-to-face in bracket-style voting within the Onvo app and across social media channels. Categories range from snacks to energy drinks, candy bars, and even hot versus iced coffee. After each round of voting, the winning item will be offered free the following day through a limited-time in-app coupon, while the other item’s bracket will be busted. 

Launched in April 2025 on the Rovertown platform, the Onvo Rewards app has quickly become the centerpiece of the company’s customer engagement strategy. In its first year, the app has amplified the value of Onvo Rewards, expanded promotional flexibility, and created new opportunities for brand partners to collaborate on targeted, measurable promotions directly within the app. Recently, a vendor-funded in-app promotion for a leading snack brand resulted in a 15% increase in sales of that product across participating locations, demonstrating the power of targeted digital engagement at scale.  

“Our app has fundamentally changed how we connect with guests and partners,” adds Aulakh. “It allows us to move quickly, test creative concepts including this bracket-style campaign, and deliver measurable results. Promotions like this showcase how digital engagement can translate directly into momentum at the store level.”