Wayne Bank’s Lancia Earns National Certification Kristen E. Lancia, Assistant Vice President and Marketing Officer for Wayne Bank, was recently awarded the Certified Financial Marketing Professional (“CFMP”) certification from the American Bankers Association (“ABA”). President and Chief Executive Officer of Wayne Bank, Lewis J. Critelli, noted, “Earning the CFMP certification validates Kristen’s experience and depth of education in the bank marketing arena. We are so pleased to congratulate her on this admirable achievement.” The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the financial services marketing profession, pass an exam, and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components. Kristen began her career with Wayne Bank in 2012 and currently serves as the Bank’s Assistant Vice President and Marketing Officer. She earned a B.S. in Design & Merchandising with a Writing Concentration from Drexel University and specializes in digital marketing. Kristen resides in Scranton with her husband, Ralph, and enjoys cooking, gardening, and spending time outdoors.
Wayne Bank Promotes Kristen E. Lancia to Assistant Vice President Lewis J. Critelli, President and Chief Executive Officer of Wayne Bank is pleased to announce the promotion of Kristen E. Lancia to Assistant Vice President. Mr. Critelli noted, “I am so pleased to announce this promotion. Kristen is committed to finding creative marketing solutions to align with the Bank’s strategic objectives, while working to expand our digital reach. She does a great job overseeing the marketing department and is well-deserving of this recognition.” Kristen began her career with Wayne Bank in 2012 and currently serves as the Bank’s Marketing Officer. She earned a B.S. in Design & Merchandising with a Writing Concentration from Drexel University and is currently working towards her Certified Financial Marketing Professional designation. Kristen resides in Scranton with her husband, Ralph, and enjoys cooking, gardening, and practicing yoga. Wayne Bank is a subsidiary of Norwood Financial Corp., Member FDIC, and is located in Honesdale, Pennsylvania. The Bank has 30 Community Offices serving Wayne, Pike, Monroe, Lackawanna, and Luzerne Counties in Pennsylvania, along with Delaware, Sullivan, Otsego, Ontario, and Yates Counties in New York State, including those offices operating under the Bank of Cooperstown and Bank of the Finger Lakes brands. The stock trades on the NASDAQ Global Market under the symbol— NWFL.
