Crystal Windows Launches Redesigned Website

National manufacturer Crystal Window & Door Systems recently launched its redesigned corporate website, CrystalWindows.com, with new features to enhance the experience of visitors to the website. The new website has completed reorganized content, new product photography and images, an expanded project gallery, greater product resources and documentation, and easier means to contact the company for sales and information. Besides English, the new website content is available in Spanish and Chinese through the click of a translation button, with more languages planned in coming months.

“Last year, Crystal embarked on a journey to rebrand and update its marketing materials across the board,” said Steven Yu, Vice President of Sales and Marketing. “We engaged MarketSmiths, a branding agency based here in New York, for the effort. They started by creating a new logo, which we introduced last year, and since then they have worked with our marketing team to completely redesign our website. The results are impressive and reflect the extraordinary level of products and services Crystal has to offer.”

Navigation on the website is faster and more intuitive, and it has been tailored for several key audiences: architects and engineers, general contractors and trades, and owners and developers. Product information is prominent, with new lifestyle photography showing the products installed as well as standalone product images. Product literature is organized with everything needed in one location, including installation accessory information and “how-to videos” to facilitate minor installation adjustments.

Another focus of the new website is simplifying ordering and order tracking. A newly redesigned contact form easily directs inquiries to the right department or sales representative. For construction professionals, tracking orders is easier, with the production status of each order updated every hour. Translated versions of select product manuals and guides are available in Spanish and Chinese; other languages are planned in the future.

For homeowners looking to buy Crystal products, Crystal will recommend local dealers to assist them, since the company does not sell directly to homeowners. Crystal has an extensive network of dealers and has included focused content for them on the website. Fenestration firms looking to join Crystal’s dealer network can complete a special contact form to learn more.

“The information now available on the new Crystal website has been streamlined for greater efficiency, with greatly enhanced visual appeal,” said Yu.  “We believe our customers and members of the design and construction community will find the new website exciting, more informative, and much easier to navigate.”

City of Scranton Reminds Businesses to Submit 4th Quarter Payroll Preparation Tax

Businesses Reminded that the Deadline for Submitting the 2024 Fourth Quarter Payroll Preparation Tax Return is February 28, 2025

Entities conducting business within the City of Scranton are reminded that the due date to submit their fourth quarter tax return for the 2024 Payroll Preparation Tax is February 28, 2025. A person shall be deemed to be conducting business within the City if they engage, hire, employ, or contract with one or more individuals as employees, partners, or is self-employed and, in addition, does at least one of the following:

  1. Maintains a fixed place of business within the City;
  2. Owns or leases real property within the City for profit;
  3. Maintains a stock of tangible, personal property in the City for sale in the ordinary course of business;
  4. Conducts continuous solicitation within the City related to such business; or
  5. Utilizes the streets of the City in connection with the operation of such business (other than for the mere transportation from a site outside the City, through the City, to a destination outside the City.)

Institutions who are exempt from the Payroll Preparation Tax as a result of their status as a nonprofit are required to file quarterly returns claiming their exemption.

Returns submitted after February 28, 2025, will be subject to penalty and interest on the balances due.

The Payroll Preparation Tax is a tax levied separately by both the Scranton School District and the City of Scranton. The 2024 Payroll Preparation Tax rate for the Scranton School District is 0.7553 percent and the 2024 Payroll Preparation Tax rate for the City of Scranton is 0.2787 percent. The combined 2024 Payroll Preparation Tax rate is 1.034 percent.

The City of Scranton and the Scranton School District have both appointed Berkheimer Tax Innovations, Inc. to administer the Payroll Preparation Tax on their behalf. Tax forms are available on Berkheimer’s website at hab-inc.com/pptforms. Additional information, including Frequently Asked Questions, can be found at scrantonpa.gov/payroll-prep-tax-information, https://www.scrsd.org/departments/business-office and www.hab-inc.com/ppt-faq.

Please direct all questions regarding the Payroll Preparation Tax to Berkheimer by emailing ebpt@goberk.com or by calling (610) 599-3140.

Amanda Aesthetics, Book Your Consultation

Indulge in luxury aesthetic treatments designed to enhance your natural beauty with precision, care, and the latest advancements.

At Amanda Aesthetics, we combine expertise with passion to create treatments that leave you confident and refreshed. From smoothing fine lines and rejuvenating your skin to enhancing your features with the highest-quality products, we tailor each service to your goals. Whether you seek a subtle enhancement or a transformative refresh, our expert approach delivers natural, stunning results. Your journey to confidence and beauty starts here.

Book your consultation today and discover how Amanda Aesthetics can help you look and feel your best!

Geisinger Hires Hernando Ruiz-Jimenez, Chief Marketing and Communications Officer

Hernando Ruiz-Jimenez is Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and digital marketing, corporate communications, content creation and service line marketing for the entire system.

Ruiz-Jimenez brings more than two decades of marketing leadership experience to Geisinger, including four years as chief marketing officer at NewYork-Presbyterian and three years as chief marketing and communications officer for Triple-S Insurance, a licensee of BlueCross BlueShield.

“Hernando’s experience, knowledge, and leadership — from health systems to health insurance and numerous other industries — will be a great asset to the organization and the marketing and communications team,” said Amy Brayford, Geisinger’s executive vice president and chief of staff.

While at NewYork-Presbyterian, Ruiz-Jimenez oversaw the transformation of the organization’s marketing department and guided it through the early stages of the COVID-19 pandemic in one of the hardest-hit areas of the country.

“As someone with a passion for healthcare marketing, the appeal of being able to tell the Geisinger story and promote this well-known, respected brand was obvious,” said Ruiz-Jimenez. “Geisinger is a leader in the value-based care model that is so critical to improving healthcare in the U.S. It also is a unique system, offering the kinds of facilities and level of care in both rural areas and smaller cities that put it on par with the large academic medical centers people would otherwise have to travel to in Philadelphia, New York or other major metropolitan areas.”

In addition to his healthcare experience, Ruiz-Jimenez has held marketing leadership roles for iconic consumer brands including Pepsi and Captain Morgan. He most recently served as general manager and chief marketing officer of Un(Think) Foods, a successful agricultural start-up.

Ruiz-Jimenez received an M.B.A. from Stanford University and a B.S. in Business Administration from Villanova University. He is a professor at CCNY’s Branding + Integrated Communications (BIC) Master’s Program, a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.

Greater Scranton YMCA Benefited from the 5th Annual Harry P. McGrath Memorial Golf Tournament & Dinner

5th Annual Harry P. McGrath Memorial Golf Tournament & Dinner Celebration Benefits the Greater Scranton YMCAOn Tuesday, February 11th, the McGrath family presented the Greater Scranton YMCA with a $23,000 donation, which represents proceeds from the 5th Annual Harry P. McGrath Memorial Golf Tournament. The tournament was held on September 20, 2024 at Glen Oak Country Club.

Tournament proceeds will support the Greater Scranton YMCA’s Summer Learning Loss Prevention Program, Summer Scholars. Summer Scholars is a free research-based and research-proven six-week summer learning program. The goal of the program is to get elementary students on track to read at or above grade level by the start of their next school year. This summer, the program will serve rising first, second and third grade students attending the Dunmore and Mid Valley School Districts.

Participants’ days consist of 2.5 hours of literacy in the morning followed by lunch and enrichment in the afternoon. Enrichment activities include field trips, as well as trips to the Greater Scranton YMCA for use of the pools. The program is instructed by certified teachers and YMCA staff.

“We are happy to continue our support of the Y’s Summer Scholars Program in honor of our Dad,” said Betsy McGrath Ardizoni, Board Member, Greater Scranton YMCA, and daughter of the late Harry P. McGrath, Esq. “He believed that all children should have the resources needed to succeed in school, and this program allows for that opportunity.”

The Scranton Area Community Foundation administers the Harry P. McGrath, Esq. Memorial Fund, established in May 2022 by Harry’s family to support the charitable causes and organizations important to him, including the Greater Scranton YMCA’s Summer Loss Prevention Program.

“The McGrath family has made a profound impact on our YMCA and on the Summer Scholars Program,” said Rich Surridge, President & CEO, Greater Scranton YMCA. “Through their generosity and dedication to the success of this tournament, our YMCA continues to have the resources needed to provide the Summer Scholars Program, ensuring it stays free for participants.”

For more information about Summer Scholars, contact Helen Cruser, Education Director, at hcruser@gsymca.org. For more information about the Harry P. McGrath Memorial Golf Tournament, contact Betsy McGrath Ardizoni at ecm0588@gmail.com.

Griffin Pond Partners with Scranton Comedy Club

Griffin Pond Animal Shelter is partnering with Scranton Comedy Club on Saturday, March 22, 2025, at The Scranton Holiday Inn, 200 Tigue Street, Dunmore, Pa. 18512.

Doors open at 7 p.m., and the show begins at 8 p.m. Tickets are available through the QR code on the flyer.

They are $25.00 a person and $200 for a group of 10 ten people. All proceeds benefit Griffin Pond Animal Shelter.

Come out and laugh, and have some fun with all of us!

Johnson College Receives $5,000 from Fidelity Bank

Johnson College received a $5,000 EITC contribution from Fidelity Bank to support students in the College’s Industry Fast Track Program.

The Industry Fast Track Program (IFT) is a joint partnership with area school districts and the College. The program offers high school juniors and seniors an opportunity to simultaneously enroll in secondary and post-secondary coursework on the Johnson College campus. Students remain enrolled full-time at their high school while attending classes at Johnson College.

Fidelity Bank’s contribution to Johnson College is part of Pennsylvania’s Educational Improvement Tax Credit (EITC) Program, administered by the Pennsylvania Department of Community and Economic Development.

For information about how to participate in EITC program with Johnson College, visit Johnson.edu/eitc.

Johnson College Receives $5,000 Grant from PPL Foundation

Johnson College has been awarded a $5,000 grant from the PPL Foundation to support an English as a Second Language (ESL) to Credential pilot program. The program was created through a collaboration among Johnson College, United Neighborhood Centers of Northeastern Pennsylvania (UNC), Educational Opportunity Centers (EOC), and CareerLink of Northeastern Pennsylvania.

As part of the pilot program, eight participants will work with UNC to learn English and receive case management services, EOC to obtain their GED, Johnson College to complete career technical training, and finally CareerLink of Northeastern Pennsylvania for employment services.

The funding from the PPL Foundation will be used to support participants in the career technical training portion of this program to obtain supplies and support needed to help them succeed. They will enroll in one of three short-term training opportunities at Johnson College to earn recognized industry credentials including CNC Operator Training, Basic Maintenance, and Medical Assistant.

“Johnson College’s Industry and Community Engagement department continues to look for ways to engage and create pathways for vulnerable populations to complete training as we know it can lead to high-demand occupations and ultimately life-sustaining wages,” said Dr. Kellyn Williams, Associate Vice President of Special Programs at Johnson College and director of the pilot program.

The pilot program closely aligns with the PPL Foundation’s focus on sustainable communities and improving lives through collaboration with community partners. Through this educational collaboration, Johnson College hopes to address workforce shortages throughout the region, build strong communities, strengthen our regional economy, and set participants on a pathway to fulfilling careers with family-supporting wages.