PENNDOT Data Shows Pennsylvania Roundabouts Reducing Fatalities, Injuries, and Crashes

The Pennsylvania Department of Transportation (PennDOT) announced today that according to department data, fatalities, injuries, and crashes decreased overall after intersections at 33 locations were replaced with 36 roundabouts.

“We continue to see that Pennsylvania’s roundabouts save lives and reduce crash severity,” said PennDOT Secretary Yassmin Gramian. “While they aren’t the right option in every intersection, we’re pleased that they help to make our roadways safer.”

PennDOT recently reviewed data for 36 roundabouts on state routes at intersections that were previously stop or signal controlled. These roundabouts were selected based on having at least three years of crash data available before and after the roundabouts were built. This accounts for a total of 387 before years and 220 after years of data.

Department data from 2002 through 2021 – based on police-submitted crash reports and weighted based on the number of before and after years, but not for increases in traffic volume – shows the following:

  • Suspected serious injuries were reduced by 76%;
  • Suspected minor injuries were reduced by 22%;
  • Possible/unknown severity injuries were reduced by 70%; and
  • Total number of crashes decreased by 9%.

Unfortunately, there was one fatality in one of the roundabouts; however, there were a combined three fatalities prior to the installation of roundabouts at the 33 locations.

In addition to the 36 roundabouts meeting the selection criteria, 38 other roundabouts have been built on state routes with 16 more under construction and 15 in final design.

The roundabouts included in the review are at the following intersections:

  • Allegheny County:
    • Route 3070 (Ewing Road) and Business Route 376 Ramp, opened in 2011.
  • Beaver County:
    • Route 68 (Adams Street), Route 1034 (Brighton Avenue) and Route 6018 (Brighton Ave./Rhode Island Ave.), opened in 2011.
  • Berks County:
    • Route 222 and Route 662, opened in 2018.
  • Bucks County:
    • Route 2043 (Trevose Road) and Somerton Road, opened in 2012; and
    • Route 213 (Bridgetown Pike/Maple Avenue) and Route 2010 (Bridgetown Pike), opened in 2016.
  • Butler County:
    • Route 3024 (Glen Eden Road), Powell Road and Freshcorn Road, opened in 2015; and
    • Route 228 and SR 2005 (Saxonburg Blvd.), opened in 2018.
  • Chester County:
    • Route 82 (Doe Run Road) and Unionville Road, opened in 2005;
    • Route 52 (Lenape Road), S. Wawaset Road and Lenape Unionville Road, opened in 2014; and
    • Route 3062 (Strasburg Road), Romansville Road and Shadyside Road, Opened in 2017.
  • Crawford County:
    • Route 6/19 (Main Street) and Route 198 (South Street), opened in 2017; and
    • Route 6/19 (Main Street) and Route 198 (Brookhouse Street), opened in 2017.
  • Cumberland County:
    • Route 34 (Spring Road), Route 1007 (Sunnyside Drive) and Mountain Road, opened in 2014; and
    • Route 2004 (W. Lisburn Road) and Grantham Road, opened in 2018.
  • Dauphin County:
    •  Route 39 (Linglestown Road) and Route 3019 (Mountain Road), opened in 2011;
    •  Route 322 (Governor Road) and Homestead Lane, opened in 2016; and
    •  Route 322 (Governor Road) and Meadow Lane, opened in 2016.
  • Delaware County:
    • Route 1023 (N. Newtown Street) and Route 1046 (St. Davids Road), opened in 2008; and
    • Route 320 (Chester Road), Rutgers Avenue and Fieldhouse Lane, opened in 2014.
  • Erie County:
    • Route 19 (High Street) and Route 97, opened in 2014; and
    • Route 5 and Route 4016 (Millfair Road), opened in 2018.
  • Luzerne County:
    • I-81 Exit 178, Airport Road interchange (three roundabouts), opened in 2015;
    • Route 2008 (Middle Road) and Espy Street, opened in 2017;
    • Route 415, Church Street, Lake Street and Main Street, opened in 2018; and
    • Route 2008 (Middle Road) and Kosciuszko Street, opened in 2018.
  • Mercer County
    • Route 718 (Dock Street) and Connelly Boulevard, opened in 2018.
  • Monroe County
    • I-80 Exit 310 and Route 2028 (Broad Street), opened in 2018.
  • Montgomery County:
    • Route 29 (Gravel Pike) and Route 73 (Big Road), opened in 2009.
  • Philadelphia County:
    • Route 4013 (Park Drive) and Route 4015 (Walnut Lane), opened in 2018.
  • Washington County:
    • Route 519 (two connected roundabouts) – Route 519 and Brownlee Road, and Route 519 and Thompson Eighty Four Road, opened in 2015; and
    • I-70 Exit 32 and Route 2040 (Wilson Road), opened in 2018.
  • York County:
    • Route 116 (Main Street) and Hanover St. and Roths Church Road, opened in 2007; and
    • Route 74 (Delta Road) and Bryansville Road, opened in 2008.

Roundabouts are frequently installed to address intersections with safety issues but may also be installed to improve traffic flow as well as other reasons such as traffic calming, and to facilitate pedestrian mobility. 

Although roundabouts are safer and typically more efficient than traditional signalized intersections, they may not always be the best option due to topography or other reasons, such as property impacts, capacity issues and proximity to other intersections.

Roundabouts are recognized by the Pennsylvania State Transportation Innovation Council (STIC) as an innovation that has become standard practice within the transportation community. The Pennsylvania STIC facilitates the rapid implementation of proven, well-researched and documented state, regional, national and international technologies, tactics, techniques and other innovations that are new to Pennsylvania. The STIC also supports the implementation of the Federal Highway Administration’s Every Day Counts (EDC) innovations.

Wendy Davis Joins HNB

Thomas E. Sheridan Jr., President, and CEO of The Honesdale National Bank, has announced Wendy Davis has joined HNB as Branch Supervisor of the HNB Lake Wallenpaupack Office.

In making the announcement Sheridan stated, “Wendy has a superior understanding of the industry and has great influence in the local community.” He continued, “Her skills and expertise will play a huge part of her role to support our customers.”

As Branch Manager, Davis will be responsible for running and growing the Lake Wallenpaupack Branch as effectively and efficiently as possible.

She is a graduate of Sullivan County Community College in Loch Sheldrake, NY with a degree in Liberal Arts/Elementary Ed.

Her previous banking experience was with the most recent Wells Fargo, First National Bank of Pennsylvania (FNB), Wayne Bank, HSBC, Provident Bank, and with her very first job in the industry was with LA Bank.  

In commenting on her new role at the bank, Davis noted, “I am so excited to be here at HNB! After working for other institutions, there is nothing more rewarding than working for a hometown community bank! I feel right at home with HNB!”

Outside of the bank, she is an avid outdoors enthusiast and enjoys volunteering in the community.

Lackawanna College’s Ghost Kitchen Program Helps Grow Start-Up Businesses

For this baking session, Marissa Fallon didn’t just use the usual amount of ingredients for her signature cookies.

She needed much more.   Standing at the commercial-grade mixer in the kitchen at 409 on Adams, Lackawanna College’s student-run restaurant, Fallon watched as the butter and other ingredients blended together into what would be used to make 15 dozen cookies.

“I’m able to make a large number of cookies in one visit because of Lackawanna College,” Fallon said, smiling. “I used to make one tray of cookies at a time at home. Now instead of taking two days to make 15 dozen cookies, I can make that amount in two hours.”   Fallon, owner of Cookies by Marissa, is the first person to participate in Lackawanna College’s Ghost Kitchen program, which helps food entrepreneurs access commercial kitchen facilities at 409 on Adams when not in use for instructional purposes. The program started a few months ago as a way to give entrepreneurs access to certified commercial kitchens.

“Not only do we offer degree, certificate and training programs, but we also offer other unique learning opportunities,” said Lackawanna College President Dr. Jill Murray. “People starting off as food entrepreneurs may not have the experience in a commercial kitchen or access to one. Our Ghost Kitchen program gives them a chance to learn what it’s like to work in a commercial kitchen without having to rent a storefront and buy the equipment, which can be cost prohibitive when just starting out.”

The Ghost Kitchen program is a joint venture between the Culinary Program and the Venture Lab. The two entities identify qualified startups and provide them with temporary, short-term access to commercial kitchen facilities to test market opportunities.   “This program gives food entrepreneurs certified space where they can make their dishes,” said Michael Jensen, Lackawanna College’s Venture Lab director.

“The idea came from the pandemic. In places like New York City, they would have five or six people using a shared kitchen facility. There was no dining, just delivery. The restaurant only exists digitally. With less overhead, entrepreneurs in ghost kitchens are able to make their food and sell it online at a higher profit margin. We thought it was a great idea and wanted to offer that to local entrepreneurs.”

Participants are able to use preparation areas, sinks, mixers, ovens, stove tops, bowls, cooking trays, pots and pans, measuring cups, and a variety of cooking utensils. The program also may allow limited dry and cold storage space.

After a business is approved, Culinary staff give participants an orientation of the facilities by reviewing the equipment and space available. A participant has access to the site when a Culinary staff member or designated representative can be on-hand to unlock access to kitchen areas, monitor activity and verify exit procedures are followed.   Participants also must complete food safety and equipment use and safety training, be a registered Pennsylvania company, pass a City of Scranton health inspection, maintain an accurate record of facility utilization for billing purposes and clean up the kitchen area after each use.  

“After talking to Marissa, we knew she would be a perfect fit for our Ghost Kitchen program,” said Susan Markovich, coordinator and dining room manager for 409 at Adams. “Instead of Marissa having to buy or rent a storefront and invest in the commercial-grade kitchen equipment, which can be expensive, she can continue her new business by participating in our program. We’re pleased we can partner with local businesses that are just starting off so they can be successful in the local communities. At Lackawanna, we value those partnerships, which makes the local communities we serve even better.”

Fallon said Lackawanna’s program has made her better able to meet the needs of her customers so she can continue to provide a quality product.

“Before I felt like I was more of a small-town business, making cookies for friends and family,” Fallon said. “Now people see where I work and know I’m a legitimate business.”

The Board of Ambassadors Announce 2022 Tribute to Courage Honoree for Spirit of Hope Celebration

The Board of Ambassadors will honor Bob Durkin as the 2022 Tribute to Courage Honoree at their upcoming Spirit of Hope Celebration set for Friday, November 11, 2022, at Mohegan Sun Pocono.  

Bob is President and CEO of the Greater Scranton Chamber of Commerce, overseeing planning, finances, staffing and programing of the Chamber and its affiliates – Scranton Lackawanna Industrial Building Company, Lackawanna Industrial Fund Enterprises, MetroAction, Inc., Leadership Lackawanna, Skills in Scranton, and The Scranton Plan.  

He previously served as President of the Northeast Regional Cancer Institute; founding Director of the Lackawanna Heritage Valley Authority; Vice-President of the Chamber; and has worked in various capacities in the non-profit and regional government arenas. Bob is a 1981 graduate of Penn State University and undertook advanced studies at the PSU Institute for Public Administration and the U.S. Chamber of Commerce Institute of Organizational Management at the University of Delaware. He and his family are active in several special needs related programs, including Challenger Baseball and Special Olympics. Bob resides in his native Olyphant with his wife Sherry.  They are the parents of a daughter (Jessica) and son (Kevin).

The Wright Center Addresses Workplace Wellness

Meaghan Ruddy, Ph.D., senior vice president of Academic Affairs, Enterprise Assessment and Advancement, and chief research and development officer, recently participated in the panel discussion, “Fostering Workplace Wellness through the COVID-19 Pandemic and Beyond,” for members of the health care community.

The Health Resources and Services Administration (HRSA) webinar featured a panel discussion with health center staff from throughout the country describing specific strategies they use to foster workplace wellness.

Topics addressed by panelists during the 90-minutes of presentations included burnout, compassion fatigue, secondary traumatic stress and moral injury. Employees in a 2018 Gallup poll identified five organizational factors of burnout: unfair treatment at work, unmanageable workload, lack of role clarity, lack of communication and support from their manager, and unreasonable time pressure.

Ruddy participated in the panel discussion, “Fostering Workplace Wellness – Strategies and Recommendations from Health Center Management,” by panelists from San Diego, California; and College Station, Texas. Each panelist addressed a question posed to them by the panel facilitator. Ruddy was asked to discuss how two newly created positions within The Wright Center enterprise have helped to address employee wellness and burnout. Those new positions are a wellness and resilience specialist and a director of health humanities.

“Resilience can be a challenging topic when we’re talking about burnout because numbness and exhaustion basically are signs of chronic neurological overwhelm. A lot of ideas that are very well-intended can bounce off and seem kind of challenging or unintentionally even weaponized as we look at people who seem to have a failure of resilience as having some sort of character flaw,” Ruddy said. “Staff help is vital to operational excellence, but these expectations have to be metered by the reality of what it means to be a human in these environments. Our wellness and resiliency specialist, as well as our director of health humanities, work together to create and implement reflection and programming to address clinical learning environment challenges.”

The Wright Centers for Community Health and Graduate Medical Education are working towards becoming certified as a Sanctuary Model organization, an evidence-supported template for promoting safety and recovery from chronic stress and adversity by teaching trauma-informed approaches to organizational development. The Sanctuary Model recognizes that just as people are susceptible to adversity, organizations themselves are equally as vulnerable.

At its core, the Sanctuary Model is based on an understanding of trauma and how it affects individuals as well as whole organizations and systems.

According to Ruddy, the pandemic has exacerbated trauma in the health care workforce. The ripples of this trauma continue to impact the ability of “amazing and compassionate” individuals to show up as their best selves. The Wright Center is investing in the model for the betterment of the workforce and the people and communities the enterprise serves.

Marywood University Announces Fall Events

Marywood University’s Music, Theatre, and Dance department has announced its fall semester concerts and performances.

September
Friday, 9/30Dancing at Lughnasa7:30 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsTheatrical Production
October
Saturday, 10/1Dancing at Lughnasa2 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsTheatrical Production
Saturday, 10/1Dancing at Lughnasa7:30 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsTheatrical Production
Sunday, 10/2Dancing at Lughnasa2 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsTheatrical Production
Sunday, 10/2Dancing at Lughnasa7:30 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsTheatrical Production
Saturday, 10/15String Celebration7 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Sunday, 10/23Northeastern Youth Wind and String Ensemble4 p.m.Munley Theatre, Sette LaVerghetta Center for Performing Arts  Concert
November
Saturday, 11/5Nomadic Chromatics7 p.m.Room 104, Sette LaVerghetta Center for Performing ArtsConcert
Sunday, 11/6Tutti Ensemble2 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Sunday, 11/6Wind Band4 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Thursday, 11/10Opera: The Magic Flute for Students10 a.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsOpera Performance
Saturday, 11/12Mary West and Elisa Kovacs3 p.m.Marian ChapelSenior Recital
Saturday, 11/12Opera: The Magic Flute7 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsOpera Performance
Sunday, 11/13Opera: The Magic Flute2 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsOpera Performance
Monday, 11/14General Voice Recital8 p.m.Marian ChapelGeneral Recital
Friday, 11/18Jazz Ambassadors7 p.m.Marian ChapelJazz Concert
Sunday, 11/20Concert Choir2 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Tuesday, 11/29Percussion Ensemble5 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Tuesday, 11/29Evening of Strings6:30 p.m.Marian ChapelConcert
Wednesday, 11/30General Recital8 p.m.Marian ChapelGeneral Recital
December
Thursday, 12/1  String Ensemble7 p.m.Marian ChapelConcert
Saturday, 12/3Junior Wind Band Celebration7 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Sunday, 12/4Chambers Singers2 p.m.Marian ChapelConcert
Monday, 12/5String Project6 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert
Tuesday, 12/6Guitar Ensemble7 p.m.Marian ChapelConcert
Saturday, 12/10Orchestra2 p.m.Munley Theatre, Sette LaVerghetta Center for Performing ArtsConcert

Haggerty Hinton & Cosgrove Child Passenger Safety Week

Scranton Personal Injury Lawyer

Child Passenger Safety Week is September 18-24, and I couldn’t let the week pass without sharing a few sobering statistics and one small thing you can do that may very well change the future of those you love the most.

  • In 2020, 845 children below the age of 13 died in motor vehicle crashes.
  • 212 of those children were unrestrained at the time of the accident, i.e. not “buckled up” in an age-appropriate car or booster seat.
  • Choosing to restrain children in rear seats rather than front seats can reduce the risk of fatal injury by about 75% for children up to 3 years old, and by 50% for children between 4 and 8 years old.

This Child Passenger Safety Week, make sure your child is in the right car seat for their age and weight. But even more, please wear your seat belt every time you get behind the wheel. If you want your child to be a teen driver who wears their seat belt by habit, you must model it when they’re young. I believe it’s one of those things that’s truly “caught rather than taught.”

Take care, buckle up everyone in your family, and, as always, reach out if I can help you in any way.

Scranton SBDC Webinars


Gear Up for Financing: What Do I Need to Prepare? (Webinar)

Wednesday, 9/21/22 ● 12:00 pm – 1:00 pm
Registration link: https://pasbdc.ecenterdirect.com/events/29777
Facebook event link: https://fb.me/e/3ueM5mCM9

The process of financing your small business will take time, good planning, decision-making, and even your money! Join us for this two-part series, “Gear Up for Financing”, as we show you what is needed to prepare for financing and steps to take and what financing options are available to your small business.

Session one, “What Do I Need to Prepare?” will help you evaluate:

  • What knowledge you’ll need
  • Decisions to consider
  • How timing and fit of loan to use come into play

Start-up and existing small business owners are welcome! Whether you’re a new entrepreneur or an experienced business owner, planning for success should start early, and applying for capital requires documentation, often including financial projections and a business plan, and more. This session will also supply some insight into best practices on the financial side of your business and how the SBDC can help you.

“What Do I Need to Prepare?” is the first in the two-part series, “Gear Up for Financing”. Part two, “What Are My Funding Options?” will take place on Wednesday, September 28 from 12:00 p.m. to 1:00 p.m. Registration for that session can be done here: https://pasbdc.ecenterdirect.com/events/29778 

The First Step Express: Starting Your Business (Webinar)
Thursday, 9/22/22 ● 1:00 pm – 2:00 pm   
Registration link: https://pasbdc.ecenterdirect.com/events/29703
Facebook event link: https://fb.me/e/1XdWkJTD5 

Have you always had a dream to start your own business, but aren’t sure where to begin? Attend our First Step Express webinar!

A condensed version of our First Step: Starting Your Business seminar, this one-hour webinar will help aspiring entrepreneurs to begin the process of successful business ownership including a quick look at:

  • Applications and licenses needed to start a business 
  • Different types of business structures (sole proprietorship, LLC, etc.)
  • Business plan basics
  • Financing options
  • SBDC Services available as you start your business

All pre-venture clients are encouraged to attend this course or a similar program, or complete pre-venture materials to prepare for the engagement, prior to being assigned to a consultant for one-on-one assistance.


How to Know if Your Business Idea Will Really Work (Webinar)
Tuesday, 9/27/22 ● 10:00 am – 11:00 am
Registration link: https://pasbdc.ecenterdirect.com/events/29706
Facebook event link: https://fb.me/e/2UpvPQlck

You have an idea for a new business but are wondering where to start. Is the idea worth pursuing? How can you tell if it is or isn’t?

This session will get you thinking about your motivation for starting a business by walking you through simple steps that will help you determine if the idea is feasible.

Steps covered will include:

  • Considering Your Business Ideas (What type of business do you want to start?)
  • Assess Your Resources (How much will this endeavor cost, both financially and in time spent?)
  • Review Industry Regulations (Every industry has them!)
  • Define Your Target Market (Who are you going to sell to? Hint – it’s not everyone!)
  • Identify Your Competitive Advantage (What do you have to offer that your competitors don’t?)
  • Write a Business Plan (Yes, it is important!)

Gear Up for Financing: What Are My Funding Options? (Webinar)
Wednesday, 9/28/22 ● 12:00 pm – 1:00 pm
Registration link: https://pasbdc.ecenterdirect.com/events/29778
Facebook event link: https://fb.me/e/2c3AVgkPr

The process of financing your small business will take time, good planning, decision-making, and even your money! Join us for this two-part series, “Gear Up for Financing”, as we show you what is needed to prepare for financing and steps to take and what financing options are available to your small business.

Now that you know what to gather and work on and know what lenders are looking for, it’s time to take a look at what financing options are available to your small business. Session two, “What Are My Funding Options?” will go over some opportunities, such as:

  • Your own funds
  • Friends and family
  • Banks or credit unions
  • Microloans
  • Finance companies
  • And more

Start-up and existing small business owners are welcome!

“What Are My Funding Options?”
is the second in the two-part series, “Gear Up for Financing”. Part one, “What Do I Need to Prepare?” will take place on Wednesday, September 21 from 12:00 p.m. to 1:00 p.m. Registration for that session can be done here: https://pasbdc.ecenterdirect.com/events/29777

Making the World Your Market: Considerations for Going Global (Webinar)
Thursday, 10/6/22 ● 9:00 am – 10:00 am
Registration link: https://pasbdc.ecenterdirect.com/events/29702
Facebook event link: https://fb.me/e/2R63TyLFK

The world seems to be getting smaller. Doing business internationally is one strategy for business growth. Is it right for your business?

Before companies decide to expand to other markets, they need to analyze and test the viability of those markets and develop an internationalization strategy that will contribute to their growth. Going global opens up many new opportunities and potential markets, as well as some potential hurdles.

Learn the why, where, what, when, and how to bring your company into the international arena and more with presenter Douglas Harding, Senior Business Consultant and SBA-Certified Export & Trade Counselor, Duquesne University SBDC.

Additional presenters will include:

  • Deborah Langan, Senior International Business Manager, NEPA Alliance
  • Joe Burke, Avoca Strategies (Export Experiences and Examples)
  • Nasim Sadr-Fala, Senior International Trade Specialist, U.S. Commercial Service Philadelphia
  • Edward A. Schick, Export Finance Manager – PA, DE and Southern OH, Office of International Trade, U.S. Small Business Administration

There will also be time for questions and answers.

The University of Scranton SBDC, Duquesne University SBDC, and the Pennsylvania SBDC are partnering with the U.S. Commercial Service in Philadelphia and SBA Export Financing to bring you this Pennsylvania Regional Exporting Network event.

30 Minutes to Better Search Engine Optimization: Keyword Research (Webinar)
Thursday, 10/6/22 ● 12:00 pm – 12:30 pm
Registration link: https://pasbdc.ecenterdirect.com/events/29745
Facebook event link: https://fb.me/e/1Kh2ZodSW

What is search engine optimization, or SEO? Often it’s about making slight modifications to terms used on your website to increase traffic from search engines like Google. Are you using vocabulary that is commonly known or too niche? Are you including your location? In this session, we will show you how to use the most effective keywords for your small business, how to use location-based terms to increase traffic, as well as some tools that will help you in this process.

“Keyword Research” is part one in the four-part “30 Minutes to Better Search Engine Optimization” series, designed to provide easy tips and tricks to increase traffic to your website. Register for additional sessions here:

Thursday, 10/13: Small Business Blogging 

Thursday, 10/20: Backlinking

Thursday, 10/27: Measuring Results

30 Minutes to Better Search Engine Optimization: Small Business Blogging (Webinar)
Thursday, 10/13/22 ● 12:00 pm – 12:30 pm
Registration link: https://pasbdc.ecenterdirect.com/events/29746
Facebook event link: https://fb.me/e/2fvan31u7

Why is blogging important to a small business? Search engines favor recent information, so regular blog updates increase the likelihood of your information being seen. We will discuss this blogging, how it can be done easily, and how to enrich your posts with keywords to get more traction.

“Small Business Blogging” is part two in the four-part “30 Minutes to Better Search Engine Optimization” series, designed to provide easy tips and tricks to increase traffic to your website. Register for additional sessions here:

Thursday, 10/6: Keyword Research

Thursday, 10/20: Backlinking

Thursday, 10/27: Measuring Results

30 Minutes to Better Search Engine Optimization: Backlinking (Webinar)
Thursday, 10/20/22 ● 12:00 pm – 12:30 pm
Registration link: https://pasbdc.ecenterdirect.com/events/29747
Facebook event link: https://fb.me/e/3yA2rHRIT


What is backlinking? A backlink is a link that is created when one website links to another, for instance when your Google profile links to your small business website. The more sites that link to your page give your website relevance in search engines. In this session, we will discuss creating your brand online and the benefit of using the same information on all profiles, from social media to chambers of commerce to sites like Google and Yelp.

“Backlinking” is part three in the four-part “30 Minutes to Better Search Engine Optimization” series, designed to provide easy tips and tricks to increase traffic to your website. Register for additional sessions here:

Thursday, 10/6: Keyword Research

Thursday, 10/13: Small Business Blogging

Thursday, 10/27: Measuring Results

30 Minutes to Better Search Engine Optimization: Measuring Results (Webinar)
Thursday, 10/27/22 ● 12:00 pm – 12:30 pm
Registration link: https://pasbdc.ecenterdirect.com/events/29749
Facebook event link: https://fb.me/e/1Sz4OOaGY

You know what terms will get your website the most traction, your first blog post has been shared, and all of your profiles link back to your website. How do you know if this is all working? Are you actually getting more engagement on your website? In the fourth and final session of our search engine optimization series, we will give you the tools to measure these initiatives to show how it is paying off for your small business.

“Measuring Results” is part four in the four-part “30 Minutes to Better Search Engine Optimization” series, designed to provide easy tips and tricks to increase traffic to your website. Register for additional sessions here:

Thursday, 10/6: Keyword Research

Thursday, 10/13: Small Business Blogging

Thursday, 10/20: Backlinking

Johnson College Automotive Technology Program Receives Reaccreditation

The Automotive Technology program at Johnson College received reaccreditation by the ASE Education Foundation, formerly known as NATEF, and the National Institute for Automotive Service Excellence (ASE). The program has been reaccredited in the following areas: Engine Repair; Automatic Transmission/Transaxle; Manual Transmission and Drive Axles; Suspension and Steering; Brakes; Electrical/Electronic Systems; Heating and Air Conditioning; Engine Performance.

In order to achieve this renewed recognition, the College’s Automotive Technology program underwent rigorous evaluation by the ASE Education Foundation using nationally accepted standards of excellence in areas such as instruction, facilities, and equipment. Through the endeavors of both our program instructors and the ASE Education Foundation, Johnson College can more successfully bridge the gap between the needs of industry and classroom training to assure that students enter the workforce as well-prepared technicians.

Johnson College’s Automotive Technology program is an Associate of Applied Science degree program that prepares students as entry-level technicians in the automobile and diesel industries. Upon completion, graduates can expect to work for employers in career fields such as automotive, truck, farm and earthmoving equipment dealerships; truck, power generation and construction companies; automotive service centers; engine repair/machine shops; automotive equipment distributors; independent service garages; automotive parts manufacturers; sales representation; as well as auto insurance companies. They may also work with brake systems, transmissions, alignments and repairs; be representatives in claims, sales, and service; or become truck/fleet maintenance technicians.