The Wright Center for Community Health Names VP of Strategic Marketing and Communications

The Wright Center for Community Health named Bob Adcroft as vice president of strategic marketing and communications.

Adcroft has four decades of experience in network TV, radio, digital, and print advertising. His skill set encompasses motivational leadership, strategic media planning, purchasing and negotiation, mentoring, and coaching.

At The Wright Center, Adcroft will lead the development, planning, and implementation of a marketing and communications strategy integrating the approach across all service lines, initiatives, programs, and activities to advance the enterprise’s mission and vision.

The Scranton native was inspired to pursue opportunities in the health care field after successfully fighting cancer in 2019. Five years ago, Adcroft underwent a successful bone marrow transplant at Memorial Sloan Kettering Hospital in New York City. The experience sparked his journey towards a healthier lifestyle and inspired him to seek opportunities to promote wellness initiatives and improve the local health care landscape.

Adcroft is deeply familiar with Northeast Pennsylvania, having been a proud partner in a family-owned local franchise for more than 50 years. In 2019, he received the American Advertising Federation’s Silver Medal Award, which recognizes individuals who make significant contributions to the regional advertising market and advance industry standards, creative excellence, and social responsibility.

He’s also the creator and host of the podcast, “Be Real Now,” which features special guests from around the region sharing their stories.

For more information about The Wright Centers for Community Health and Graduate Medical Education, go to or call 570-230-0019.

Grey Towers Presents “At Home with the Pinchots” Mansion Tour

Grey Towers presents an exclusive visit to all three floors of this Gilded Age mansion located in Milford, PA. Your “calling card” provides a guided tour by actors portraying the  actual people who lived there! Refreshments served. For tickets

At Home with the Pinchots

Saturday, May 11, 2024


Ever wonder what life was really like for the Pinchot family who lived at Grey Towers? Be the first to get an exclusive “calling card” to visit on May 11th between 11:00 and 2:00! All three floors of the mansion will be featured with  actors who portray the famous persons who lived there.

You are greeted by James and Mary, the patriarchs of this Gilded Age family. After highlighting their family’s history and rise to prominence in New York City social scene, enjoy their memories of summering at Grey Towers. Gifford, their son who became the first chief of the Forest Service, will show you around his library and explain why he became such a force for conservation. His further contributions as a two -term Governor will be highlighted. Moving on, you will be received by Cornelia, his wife, who was a preeminent advocate for women’s rights, social justice and cultural change in the early 20th century. Upstairs, there is a special guest waiting! Theodore Roosevelt, longtime friend and collaborator with Gifford, will tell the story behind the story. And finally, meet Mary McCadden, the nanny who saw it all! A not to be missed opportunity. Refreshments will be served.

For tickets, go to

Surgeon General of the United States to Deliver Keynote Address at Geisinger Commonwealth School of Medicine

Geisinger Commonwealth School of Medicine (GCSOM) announced that Dr. Vivek H. Murthy, the Surgeon General of the United States, will deliver the keynote address at Geisinger Commonwealth School of Medicine’s 12th annual commencement ceremony scheduled for Sunday, May 5 at the F.M. Kirby Center in Wilkes-Barre.

“We are honored to welcome Dr. Murthy,” said Julie Byerley, MD, MPH, GCSOM’s president and dean. “He has used his far-reaching platform as Surgeon General to advocate for population health issues that Geisinger has made central to our mission, like greater access to care, addressing loneliness, and healthcare worker well-being. We look forward his remarks as we celebrate the graduation of our twelfth class of physicians, now totaling more than one thousand doctors, from our medical school.”

Jaewon Ryu, MD, JD, president and CEO of Geisinger, noted that Dr. Murthy has long championed a comprehensive approach to medicine that prioritizes mental health and wellness. “As a national leader in value-based care, Geisinger is proud that Dr. Murthy will encourage our graduates to pursue our shared vision of medicine. He knows well what Geisinger means when we say our mission is to make better health easier and I know he will inspire the class of 2024 to dedicate their careers to doing just that.” 

Dr. Murthy was confirmed by the U.S. Senate in March 2021 to serve as the 21st Surgeon General of the United States. As the nation’s top doctor, Dr. Vivek Murthy helps to advance the health and well-being of all Americans and has worked to address critical public health issues. He has issued Surgeon General Advisories on the youth mental health crisis and social media’s impact on youth mental health, the epidemic of loneliness and isolation, and on burnout in the health worker community. Dr. Murthy also issued a Surgeon General’s Framework on mental health in the workplace and he is the first Surgeon General to host a podcast, House Calls with Dr. Vivek Murthy, where he invites guests and listeners to explore how we can all build more connected and meaningful lives. 

As Vice Admiral of the U.S. Public Health Service Commissioned Corps, Dr. Murthy oversees more than 6,000 dedicated public health officers serving underserved and vulnerable populations. 

Dr. Murthy previously served as the 19th Surgeon General under President Obama. Raised in Miami, Dr. Murthy received his bachelor’s degree from Harvard, his medical degree from the Yale School of Medicine, and his master’s in business administration from the Yale School of Management. 

Risant Health Completes Acquisition of Geisinger

Risant Health has announced the completion of its acquisition of Geisinger as its first health system dedicated to increasing access to value-based care and coverage. Together, the organizations will create a new value-based care platform that includes best practices, tools, technology and services to support leading community-based health systems.

Risant Health’s goal is to expand and accelerate the adoption of value-based care in diverse, multipayer, multiprovider, community-based health system environments and improve the health of millions of people in communities across the country. Through this first acquisition, Risant Health brings together Kaiser Permanente’s integrated care and coverage expertise and Geisinger’s experience in advancing value-based care in a model that includes various payers and a broad network of providers, while serving some of the most vulnerable and marginalized communities.

With the close of the Risant Health and Geisinger transaction, Jaewon Ryu, M.D., J.D., who has served as Geisinger’s president and CEO since 2019, will become the first CEO of Risant Health. As announced in March 2024, Terry Gilliland, M.D., will assume the role of president and CEO of Geisinger once Dr. Ryu’s transition to Risant Health is complete.

“Risant Health and Geisinger share a vision for the future of health care. Through Risant Health, we will leverage our industry-leading expertise and innovation to increase the country’s access to high-quality and evidence-based health care, which we know improves care quality and the patient and member experience,” said Risant Health’s board chair, Greg A. Adams. “We will also learn and benefit from Geisinger and the additional health systems that become part of Risant Health in the future, to help them grow in new ways, be more affordable and bring value-based care to more people.”

As its inaugural health system, Geisinger will play an important role in shaping Risant Health’s strategy, platform and operational model. Geisinger will maintain its name and mission, continue accepting patients covered by other health plans and continue offering its members a broad network of care providers in addition to Geisinger.

“Geisinger is proud to formally join Risant Health as its inaugural health system, which will accelerate our vision to make better health easier, more affordable and more accessible for the communities we serve,” said Dr. Ryu. “Geisinger now can extend its vision, strategy and impact to more Pennsylvanians because of the access to an expanded set of tools, expertise and capital that joining Risant Health provides.” 

As a part of Risant Health, Geisinger will build on its 109-year mission to care for rural and urban communities across Pennsylvania. Geisinger will have access to capital, technology and resources to fuel improvements in facilities, drive innovation and investment in patient care, and continue the expansion of Geisinger Health Plan.

In the future, Risant Health’s investments to advance value-based care will accelerate Geisinger’s journey to make better health easier by offering Geisinger members enhanced health insurance options and offering patients easier access to Geisinger’s high-quality, innovative clinical programs and more robust health management technology, tools and programs.

Risant Health expects to acquire 4 to 5 additional leading community-based health systems over the next 4 to 5 years.

Risant Health’s value-based platform will support its health systems with a set of technology, services and capabilities designed to deliver superior health outcomes and a lower total cost of care, in diverse business models.

Initial platform solutions will aid Risant Health organizations in delivering evidence-based care everywhere — the “best-of” knowledge to provide high-value, effective care at the right time. Additionally, Risant Health will help health systems and their patients know how to easily understand, access and navigate to the right care at the right time and place. Risant Health’s acquisition of Geisinger Health was reviewed and approved by the appropriate federal and state agencies and the transaction closed on March 31, 2024.

The Lodge at Woodloch Massage Therapists Win Big at the PA Massage Championship

Two of The Lodge at Woodloch’s exceptionally talented massage therapists, Junie Fenton of Scranton and Erik Oliva of Milford, showcased their skills at the prestigious Pennsylvania Massage Championship. This esteemed event draws top-tier massage therapists from across the state to compete in various categories, including form, technique, body mechanics, and client feedback.

We are thrilled to announce that Junie Fenton took 1st place in the Swedish Massage category, earning her the distinguished title of the top Swedish Massage Therapist in our state. Additionally, Junie secured an impressive 2nd place in the overall competition. She has been a massage therapist at The Lodge at Woodloch for over 14 years.

Erik Oliva claimed 3rd place in the Eastern Freestyle category. Erik introduced his unique Traditional Chinese Tui Na medical massage to a panel of judges who were not extensively familiar with this technique, showcasing his adaptability and skill in a challenging environment.

The dedication and success of Junie and Erik exemplify the commitment to excellence that defines The Lodge at Woodloch. Their achievements not only bring pride to our establishment but also underscore the high caliber of talent within our team. Treatments Manager, Amanda Clabaugh, was eager to express her gratitude:

“I could not be more proud of our exceptional massage therapists for recently competing and earning awards in their respective categories at The Pennsylvania Massage Championship. Their skill, professionalism, and commitment to their craft have not only earned them well-deserved recognition but will also enrich  the experience of our guests. We are thrilled that they had the opportunity to compete and learn from others in the massage therapy industry, further enhancing their expertise and passion for their work. They exemplify the true essence of excellence in their field, and I am honored to have them on our team.” 

UNCDC to Break Ground on Community, Education, Development and Revitalization Center

United Neighborhood Community Development Corporation (UNCDC), the nonprofit housing and economic development subsidiary of United Neighborhood Centers of Northeastern Pennsylvania (UNC), will break ground on the new Community, Education, Development, And Revitalization (CEDAR) Center at 530 Cedar Avenue in South Scranton on Friday, April 19, 2024, at 3pm.

CEDAR Center will rehabilitate and repurpose the historic Peoples Security Bank building into vibrant center for the community. CEDAR Center will offer UNC’s expanding services in job readiness and workforce development, small business, and entrepreneurship services, and a welcome center for new immigrants. Penn State’s LaunchBox will operate a business accelerator and manage a student-run café/retail area. It will also serve as a venue to expand UNC’s regional year-round South Side Farmers Market.

Remarks will be made by Jude McDonough, UNC Board Chair; Senator Marty Flynn, 22nd Senatorial District; Representative Kyle T. Donahue, District 113; Commissioner Bill Gaughan, Lackawanna County; Mayor Paige Gebhardt Cognetti, City of Scranton; and Lisa Durkin, UNC President & Chief Executive Officer. 

In addition to the UNCDC, the development team consists of Ralph J. Melone, AIA, Project Architect, and Robert Bamford, General Contractor, Mar-Paul Construction Co., Inc.

The CEDAR Center project is made possible through funding from Senator Robert P. Casey Jr., Peoples Security Bank, Commonwealth of Pennsylvania, Redevelopment Assistance Capital Program; PA Department of Community and Economic Development, Keystone Communities; Lackawanna County; City of Scranton; Oppenheim Foundation; PNC Bank; and PPL Electric Utilities.

Geisinger Commonwealth School of Medicine to Host Black Ties for White Coats Gala

Geisinger Commonwealth School of Medicine, with learning venues throughout northeastern and central Pennsylvania, will host its Black Ties for White Coats gala on Saturday, April 20, at Mohegan Pennsylvania in Wilkes-Barre to benefit medical student scholarships. Prominent community members who embody aspects of the school’s founding principles, community service and well-being will also be honored. 

When:       Saturday, April 20, 6 – 11 p.m.

Where:      Mohegan Pennsylvania

                  1280 Highway 315


This year’s honorees are: 

Community Honoree:
The Scranton School for Deaf & Hard of Hearing Children

Well-being Honoree:
Shubhra Shetty, MD

Founders Honoree:
Tom Churilla, MD ’13