HNB Joe Tini Earns National Certification Joe Tini, Marketing & Communications Specialist at The Honesdale National Bank, was recently awarded the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association. “Earning the CFMP certification validates Joe Tini’s experience and depth of education in the bank marketing arena,” said bank President, and CEO, Thomas E. Sheridan Jr. The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the financial services marketing profession, pass an exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components. Financial services professionals, working through ABA, initiated the CFMP certification and seven others to establish meaningful standards of knowledge in specialty areas of the financial services industry. ABA Professional Certifications formally recognize those who meet these standards and meet professional continuing education and development requirements. Tini joined HNB in his current role in 2020. He is a graduate of Valley View High School and received his bachelor’s degree from Kutztown University of Pennsylvania. He is an avid outdoorsman who spends most of his free time fishing, mountain biking, boating, skiing, exercising, and traveling.