United Way of Lackawanna and Wayne County Welcomes Vice President Members News January 31, 2023 The United Way of Lackawanna and Wayne Counties welcome Matt Ceruti of Old Forge as their Vice President of Resource Development and Campaign. Ceruti, comes to the United Way of Lackawanna and Wayne Counties with over a decade of development and fundraising experience. Beginning as campaign manager for the United Way of Wyoming Valley in Wilkes-Barre, he worked with local businesses and organizations to strengthen workplace and corporate giving. During his tenure at the organization he was elevated to Director of Campaign Operations, and in that role, he helped implement an online giving platform and led digital data management efforts to increase organizational efficiencies. Matt then accepted an opportunity as Director of Development at Junior Achievement of Northeastern Pennsylvania with a focus on diversifying funding streams during a time of organizational transformation. Prior to his time in non-profit development, Matt spent his career in radio: on air at 98.1 WHWK in Binghamton, NY, in production role at 97.1 WBHT and as the initial mid-day personality at 93.7 WSJR both in Wilkes-Barre, PA. Other roles he’s held in the community have included account executive at the Times Leader and Keystone Automotive and healthcare administration/vendor relations at CIGNA. Matt lives with his wife Kristie and their daughter GiGi and enjoys exercising by walking around his town as well as cooking, listening to music and chauffeuring his daughter to her varied social engagements. “We are thrilled to welcome Matt to the United Way of Lackawanna and Wayne Counties Team,” said Gary Drapek, President & CEO of United Way of Lackawanna and Wayne Counties. (continued) “His experience, leadership and commitment to improving lives make him the ideal person to lead our efforts to create a better future for everyone in our community,” Drapek added. For more information, call the United Way at (570) 343-1267 x237.