SWB to Announce New Team Name at PNC Field Fall Festival on November 7 Members News October 8, 2026 Join the celebration on Saturday, November 7, at PNC Field as Scranton/Wilkes-Barre announces its new identity! The Adventure Begins Fall Festival will begin at 1 P.M., and the team will unveil its new moniker at approximately 5 P.M. “We are excited to host The Adventure Begins Fall Festival, brought to you by the Pennsylvania Army National Guard, as we introduce the new brand,” said Shawn Reilly, Team President & General Manager. “The day will be filled with fun for the whole family, food, and so much more. We know the whole area wants to know that new name, and this is the day we make the big reveal to tell the world!” The Adventure Begins Fall Festival will feature food trucks, craft & domestic brews, live music, a petting zoo, activities for kids, and guest appearances. Admission is free, and all ages are welcome! At 5 P.M., Scranton/Wilkes-Barre will take its baseball team down its new path as the brand is announced. After the name, uniforms, and more are unveiled, a drone show will light the sky above PNC Field. “Coming off an amazing 2026 season,” Reilly continued, “we are ready to take the future to another level. Wesaw an incredible team filled with Yankees’ top prospects and top MLB rehabs, tremendous events and momentsthroughout the year like Banana Ball and Cosmic Baseball, plus key ballpark and entertainment upgrades. TheAdventure Begins Fall Festival is an opportunity to come celebrate the region in all its glory and be a part of ourhistory as it happens.” More details regarding The Adventure Begins Fall Festival, presented by the Pennsylvania Army NationalGuard will be announced in the weeks leading up to November 7. Learn more about the rebrand or purchase 2027 season tickets at swbrailriders.com.
