Ideaworks Marketing Wins “Best in Show” at AAF NEPA’s 2021 Virtual Addys Members News March 18, 2021 Ideaworks Marketing is proud to announce that the agency won four awards at the American Advertising Federation – NEPA Chapter (AAF NEPA)’s 2021 Virtual American Advertising Awards on Friday, March 12, including the coveted Best in Show Award. The agency captured the Best in Show and a Gold Award for its integrated branded content campaign, snacktiME. SnacktiME is a pop-up concept the agency created for Sodexo (an international contract management company) as part of its Universities segment’s resident dining promotion series. The program itself includes 12 pop-up “snack spots” that will satisfy students, no matter what they’re craving. Each pop-up station name and design pulls in the word “ME” from the snacktiME logomark (e.g. Treat ME; Give ME Global), demonstrating the highly personal, functional benefits of foods and how they augment a customized dining experience for today’s discerning college students. Campaign materials included poster artwork, social media graphics, an easy-to-follow implementation guide for dining teams and more. Ideaworks also took home two Silver Awards: one for its “Hide and Reveal” Limited-Time Offer collateral for Sodexo’s K-12 Schools segment, and another in the self-promotion category for the agency’s 2021 Calendar, “Together As One,” which celebrates the beauty of diversity with an originally created set of calendar cards that form a mural. Ideaworks is a proud member of AAF NEPA and is humbled to have achieved the top honor at its 2021 Virtual Advertising Awards, as the team always strives to produce award-winning work for its valued clients. The agency congratulates all winners and would like to extend special thanks to AAF NEPA for a great event.