Wayne Bank Unveils Exciting New Brand: Every Day Better

Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is thrilled to announce the official launch of its new brand, emphasizing the Bank’s continued commitment to its customers, communities, and mission to make Every Day Better™.

Wayne Bank’s rebrand includes a fresh visual identity, an updated logo, and unified messaging that aligns with the Bank’s long-standing values and vision for the future.

As part of this transformation, Wayne Bank is also unifying its affiliated institutions, Bank of the Finger Lakes and Bank of Cooperstown, under the Wayne Bank name. This alignment enhances brand recognition and makes it easier for customers to connect with the Bank—whether online, in a branch, or in the community.

“Although we have operated as one team behind the scenes since 2020, this rebrand allows us to show that unity publicly, merging our values and giving us the chance to do even more for our customers. We were one team playing with three different jerseys. Now we are all wearing the same jersey,” said Jim Donnelly.

For more than 150 years, Wayne Bank has been rooted in a simple philosophy: life is at its best when you’re making it better. Every Day Better™ is built around the Bank’s core values: Boldness, Enthusiasm, Trust, Teamwork, Education, and Resilience. These principles drive every interaction and decision at the Bank, and the new branding ensures that internal culture and external identity are fully aligned.