Ideaworks Marketing Creates Resource Guide for Fellow Small Businesses Amidst COVID-19

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Ideaworks Marketing recently created INVIGOR-8, an easy-to-use, complimentary marketing guide that offers eight tips to small businesses in NEPA as they begin the process of reopening after COVID-19. INVIGOR-8 outlines strategic ways to communicate with employees and customers, promote services and special offerings and more, ultimately invigorating businesses, while recognizing the unique “new normal” for small organizations and their customers. Each of the eight tips in the guide is applicable for pre-reopening, reopening and post-reopening phases, so businesses can continuously refer to the resource no matter what stage of the process they are in.

“As a small, women-owned business, we understand the marketing challenges COVID-19 has presented,” remarked Alyssa Ellsworth, senior director of creative and content. “We were compelled to help those in our community, and our hope is that this resource extends far beyond that, touching as many small businesses who have been affected by the pandemic as possible.”

While the marketing guide itself is complimentary, Ideaworks stands ready to provide easy-to-deploy, heavily discounted marketing collateral and other solutions – ranging from indoor/outdoor signage to digital letter templates, customizable menus, social media graphics and more – that can be tailored to each individual business. Every small business package Ideaworks has developed in conjunction with INVIGOR-8 is currently 25 percent off.

Ellsworth added, “As we mention in INVIGOR-8, helping our clients tackle their most pressing marketing challenges is something we do every day. We felt it was only fitting to share our industry expertise and let small businesses like us know that we are there for them and can help them put these tips into practice with us as their partner.”

If you’d like to receive a digital copy of INVIGOR-8 or would like more information on how Ideaworks can customize solutions to help your business during COVID-19, reach out to Alyssa Ellsworth at