Tara Siegel of Pepperjam will be a featured local speaker at the 2017 Northeast PA Women’s Leadership Conference on Thursday, April 20, at Mohegan Sun Pocono. Siegel’s presentation will be “Mastering Social Marketing”.
Ms. Siegel has worked in the digital marketing sector for more than 10 years, and has held a variety of titles and responsibilities. Currently, she is Senior Director of Demand Generation at Pepperjam. In this role, Siegel is responsible for overall demand generation campaign development and performance, social strategy and management as well as driving new leads for the business. Throughout her career, she has been nominated for several industry awards, including a Shorty Award for work with Alex and Ani and an Industry Innovation award for work with WhiteHouseBlackMarket. In 2016, she took home Kenshoo’s Infinity award for her stellar cross-channel work.
Siegel received a Bachelor of Science from Indiana University of Pennsylvania in Marketing and Communications.