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Growing Your Business: Sailing Your Social Media Ship

For many business people, using social media as a marketing tool brings with it variety of questions, such as what to post, when to post it and how to gauge readership.

At the Chamber, we are dedicated to helping our members navigate the sometimes murky waters of the social media world. Our Communications Department has put together the following tips to help your business succeed online:

  • Use the KISS (“Keep it Simple, Silly!”) principle: Don’t make long, drawn out or complicated posts. The average person spends about three seconds on any given post—you need to maximize this time to your benefit.
  • If you wouldn’t see it in a Disney movie, don’t put it on your page:  Today’s professional climate focuses on “political correctness.” You don’t want to do anything to alienate your audience, so choose your posts carefully. For example, don’t talk about religion or politics on your business’s social media site unless your business targets those industries.
  • Content should inspire and inform: You want people to use your content either through a conversion or through sharing. “Conversion” is a fancy term that simply means getting people to visit your site.
  • Online Reputation Management (ORM) is key: Forget about your business’s name being your trademark—your trademark is your reputation. You need to be active on your social media accounts and respond to people. If someone leaves a comment or complaint on your page, be sure to reply.
  • Video content is quickly becoming the main form of content for social media: Videos are rising in popularity because of their ease of production. Podcasts are also extremely viable and very easy to produce. Blogs are more for people who enjoy writing. Try to make sure that every post includes a graphic as people will pay more attention to them.
  • Proofread your work: In today’s world, people might create their social media posts via their cell phones versus on a traditional desktop computer. Make sure there are no spelling or grammar errors in your posts as these lead to a lack of credibility.
  • Get vertical: Know your industry and always speak with an authoritative voice. You want your audience to trust you. “Vertical” is a social media term for a specific group of people within your industry—the more authoritative you are, the higher your vertical.