The American Advertising Federation’s Northeast PA Chapter recently sponsored “Cropped,” a marketing and branding competition in the spirit of the Food Network’s “Chopped.”
Four teams of local creatives were assembled to create a marketing and rebranding campaign for the EOTC, the Employment Opportunity and Training Center. A panel of three judges evaluated three timed rounds: logo, tagline and copy writing and creative execution concept. Judges included Linda Ciampi of the EOTC, Lindsay Bezick of the Greater Wilkes-Barre Chamber of Commerce and Stephanie Longo of the Greater Scranton Chamber of Commerce.
“It is always gratifying to see so many people come together and use their expertise to assist an area non-profit organization,” Longo said. “All of the teams participating in ‘Cropped’ did a phenomenal job creating and presenting their concepts for the EOTC. The AAF is to be commended for creating an event that truly brought the community together.”
The winning team included Helen Lavelle of Lavelle Strategy Group, Joey Zarcone of Posture Intreractive and Christa Porasky, a student at Misericordia University. The final unveiling of the team’s “Connect Serve” campaign will be at the AAF’s annual Holiday Party on December 15 at POSH. AAF will also host a toy drive to help fulfill the Christmas mission of The Cooperage Project, which was the runner-up in the “Cropped” non-profit application process.
For more information about the AAF, visit www.aafnepa.org.