Ideaworks Marketing recently selected the Luzerne County Historical Society (LCHS) as the agency’s “charity of choice.” As such, the Society will receive complimentary marketing support from the team at Ideaworks, ranging from conducting focus groups to creating a comprehensive marketing plan, including goals, objectives, strategies and tactics to generate awareness and interest in the Society and its programming.
Support of this nature is not new to the agency, which has supported various non-profit organizations on both national and local scales over past 21 years in business.
“Supporting our local community is incredibly important to our agency,” said Alyssa Ellsworth, senior manager of marketing communications at Ideaworks. “Moreover, Luzerne County is rich in history. Being given the privilege to help LCHS further allows our team to work with one of the oldest non-profits in Luzerne County – one that is committed to preserving and protecting the history and events that have shaped this area.”
To kick off its support, Ideaworks owner and CCO, Peter Steve, recently conducted three focus groups for the Society – free of charge – with Ellsworth as his research associate. The two uncovered important insights regarding the Society’s perception in our area and will use them to write a follow-up report for the Historical Society as well as guide the Society’s marketing plan that is currently in development.
Aimee Newell, Ph.D., executive director for the LCHS, will work closely with the agency as it begins to spearhead marketing efforts for the Society. “We are thrilled to work with Peter and Alyssa and the team at Ideaworks. We appreciate having their expert advice and guidance and look forward to putting their insight to use by increasing community engagement with our local history.”