People First: Outreach Center for Community Resources seeks to improve families’ lives

It’s a story whose outcome could have been much different.

Two high school seniors had a child together and sought the aid of Scranton-based Outreach Center for Community Resources. As part of the center’s Parents as Teachers program, they learned parenting skills and were given the tools and support they needed to stay in school. Now, both parents are employed, and the child’s mother has enrolled in a local community college.

“This outcome was critically important,” said Kristin Cianfichi, Director of Community Outreach and Resource Development. “It disrupts the cycle of poverty and ensures the child has an opportunity for success in school late on.”

Founded in 1988 as EOTC (Employment Opportunity Training Center), Outreach’s main mission is to help families thrive by helping them become stable and economically self-sufficient. This happens through offering resources for life skills, literacy, employment training, parenting, early childhood education, youth mentoring, and wrap-around case management, among others, affecting the lives of more than 5,000 families in our region.

“We put respect for the individual first because we firmly believe that everyone who comes to Outreach deserves to be treated with respect and dignity,” Cianfichi said. “Our program participants are more than statistics—they are individuals with hopes, dreams, and fears. We meet each participant where he or she is in life and work together to devise plans to achieve the skills and tools needed to move toward stability and economic self-sufficiency.

As a state-designated local Family Center, Outreach provides programs addressing the family as a unit, such as the evidence-based Parents as Teachers initiative and Incredible Years, which help individuals develop positive and healthy parenting skills, removing risk factors, such as harsh or inconsistent discipline, all with the goal of helping children grow. It also collaborates with other local organizations, such as the Wright Center and the Treatment Court Advocacy Center of Lackawanna County, to provide life skills courses and other wrap-around programs to those battling opioid use, or substance use disorders.

“In one case, a man received his GED through our class at the Lackawanna County Prison,” Cianfichi said. “After he re-entered our community, he enrolled in college and earned his bachelor’s degree. He is now preparing to apply to law school.”

“We find that people want to help themselves,” she continued. “Our programs just give them the much-needed boost to set them on a course to achieve their goals. Everyone deserves the opportunity to succeed. This is what motivates us to we do what we do.”

For more information, visit www.outreachworks.org.

Hospice of the Sacred Heart

Hospice of the Sacred Heart recently delivered more than 600 Thanksgiving meals to their at-home patients and their families. This was the 12th year that Hospice of the Sacred Heart provided this service. Meals were packaged and delivered by hospice staff members and volunteers.

Geisinger Opens Heart and Vascular Center

Geisinger recently announced the opening of the Geisinger Heart and Vascular Center, which is a $4 million outpatient hub specializing in the prevention, diagnosis and treatment of heart conditions and vascular diseases. This center streamlines Geisinger’s cardiology, cardiac and thoracic surgery and vascular services and is supported by a multi-disciplinary team of 52 physicians, advanced practitioners and support staff. The newly-designed space, located at Geisinger Community Medical Center, boasts two nursing stations, comfortable exam rooms, an ultrasound room, a registration and check out area, and staff offices.

Lackawanna County Library’s Bookmobile Awarded Gold Star Library

 

The Lackawanna County Library System’s Bookmobile was recently recognized as a Gold Star library in the Pennsylvania American Library Association’s PA Forward program, which recognizes five categories of literacy. As a Gold Star library, the Bookmobile provides programs and services that can be sorted into one or more categories. This honor was largely made possible by the Bookmobile’s attendance at Lackawanna County-based events, including the Art in the Parks, Family Fun Days, and National Night Outs. The LCLS Bookmobile is the first of its kind to achieve Gold Star status in this program.

Allied Services Honors Staff

 

Allied Services Integrated Health System recently honored the contributions and successes of volunteers, employees and managers from various divisions at their bi-monthly “Miracle Maker” luncheon.

President’s Message: February 2019

“Change your perception of things, and you will change your reality.” — Anonymous

Let’s start with the misperception that there are limited job opportunities in this region.

On the contrary — there are literally thousands of jobs opportunities right here in northeastern Pennsylvania!  These are quality jobs, cutting across every business sector at every level on the employment ladder.

Jobs in healthcare, transportation, logistics, advanced manufacturing, engineering, business, technology, utilities, construction, and more, are available here. There are opportunities for nurses, technicians, engineers, software engineers, IT specialists, accountants, salespeople, construction workers, electricians, truck drivers… and the list goes on.

Against that backdrop, we are pleased to share with you the creation of a partnership to expose young people to the businesses who are searching for their talents.

In partnership with The University of Scranton Small Business Development Center, the Chamber, through our workforce development division, Skills in Scranton, has established an internship initiative that looks to match Chamber-member small businesses with scholars from our regional educational institutions. You will learn more about this initiative in this month’s edition of Momentum.

This initiative, funded through the support of leading Chamber business, is just one piece of a bigger Skills in Scranton plan to keep our best and brightest here in our region– to help them put down roots and expand opportunities for our members to grow their businesses.

Spread the word to students and businesses alike–  northeastern Pennsylvania is the place to learn, work, and stay.

Business Program for Local Students

 

The Pennsylvania Free Enterprise Week (PFEW) program, an award-winning summer economics program now in its 40th year, immerses rising high school juniors and seniors in the world of business, allowing them to experience firsthand what businesses face each day. Offered by the Foundation for Free Enterprise Education, PFEW was founded specifically to teach students about the American private enterprise system. PFEW annually holds five week-long sessions in July and August on the campuses of Lycoming College and the Pennsylvania College of Technology in Williamsport, serving nearly 2,200 students and 250 volunteers each year.

At PFEW, participants are grouped into management teams of junior executives who have been hired to turn around under-performing manufacturing companies. These teams, mentored by adult volunteers, operate their firms for a computer-simulated three-years, competing against other student companies, formulating production and financial strategies, developing income statements and balance sheets and preparing marketing and advertising campaigns, all while reacting to a variety of external factors.

The Chamber proudly supports PFEW and encourages local companies and civic organizations to provide sponsorships for students and, if possible, volunteers for the sessions. Every student attends PFEW on a fully tax-deductible $625 scholarship (the actual value of the scholarship exceeds $1,500) which is provided by a local firm, foundation, civic organization, or individual. PFEW is also an approved Educational Improvement Organization through the PA Educational Improvement Tax Credit (EITC) program. Scholarship donors are prominently recognized in several publications circulated throughout the state, and each student wears the name of his or her sponsor on a photo identification badge throughout the week. Students also write a thank-you letter to their sponsors after graduation to report on what they have learned.

The Foundation for Free Enterprise Education has also expanded its programming to include the Stock Market GameTM, an interactive in-school game for students in grades four through 12 that teaches them about the Stock Market and Securities Industry. For more information on how to support or get involved with SMG, please call Jeremy Kropf, Technology and Projects Manager at (814) 833-9576, ext. 4, or email jeremy@pfew.org.

To learn more about the PFEW program, call Scott Lee, vice president of marketing and development for the Foundation for Free Enterprise Education at (814) 833-9576 ext. 8, or email scott@pfew.org.

PFEW is open to all current sophomores and juniors in Pennsylvania and information on attendance, as well as program applications, can be found at pfew.org. Questions can be directed to Amber Goss, Schools Manager for PFEW, by calling (814) 833-9576 ext. 6, or emailing amber@pfew.org.

Job Openings at Entercom

www.entercom.com 
Entercom Wilkes-Barre/Scranton is a premier leader of radio broadcasting for the Wilkes-Barre/Scranton area.
 Our stations include:
WKRZ-FM 98.5 and 107.9             WGGY-FM 101.3                     WMQX-102.3
 Contemporary Hits Radio                     Country                           Hits of the 80’s & More
 
  WILK-AM/FM 910,980, 1300 ,103.1
  News – Sports – Talk    
 
 
                           POSITIONS OPENINGS:
                                    Week of January 28, 2019
 
Account Manager
Entercom Wilkes-Barre/Scranton, has current openings for experienced MEDIA SALES REPS,  with market leaders, WKRZ, FROGGY 101, WILK and Max102. The best candidates are self-motivated, creative, pro-active problem solvers, detail-oriented and thrive in a fast paced environment.  Entercom Wilkes-Barre/Scranton utilizes the latest tools and technology and offers a comprehensive training program.

Duties include,  soliciting new business, preparing appropriate sales presentations, DAILY USE OF SALES FORCE,  thoroughly analyzing customer needs and providing customers with creative ideas while utilizing all of our assets to address their challenges and achieve their goals. You must be highly motivated, persuasive and have strong oral and written communication skills.

If you are of high energy, ENTHUSIASTIC,, motivated, persuasive and have the ability to build value and relationships, and also enjoy meeting and working with people, we want to talk to you.
 
Apply online at entercom.com .

Entercom Wilkes-Barre/Scranton is an Equal Opportunity Employer.
 
 
Internships
Entercom Wilkes-Barre/Scranton offers an opportunity for students to apply classroom theory to practical experience. Our internship program allows students to experience firsthand the reality of working in the radio broadcasting industry. Interns can test their creative talent, exercise their analytical skills and increase their understanding of broadcasting operations and trends. Internships are available year-round, and are 12-15 hours per week, with specific days and times agreed upon in advance. All interns must be enrolled in a college or university and receiving college credit. Students are expected to obtain and complete any forms necessary to receive credit for the internship experience. Entercom Wilkes-Barre/Scranton will assist students with the completion of such forms and provide information concerning duties and responsibilities.

Internships are available for WKRZ, WGGY, WILK, & WMQX in the following departments: Promotions, Programming, Production, Digital (Web), Sales, IT, Engineering & Business Office.
INTERNS ARE NON-PAID POSITIONS.
Apply online at entercom.com.

Entercom Wilkes-Barre Scranton is an Equal Opportunity Employer
 
Local Sales Manager
Entercom Wilkes-Barre/Scranton is looking for a dynamic, self-motivating Sale Manager with a proven sales history.  The candidate should exhibit strong leadership skills and the ability to recruit and inspire the best talents.  The successful candidate must demonstrate skills at training account executives on how to prospect, get appointments, conduct a CAN and ultimately close direct/new business.  This person must also have a strong desire to focus on nontraditional new business initiatives, including digital, non-traditional revenue and cluster partnerships.  This position requires a proactive problem solver with a record of sales accomplishments.
Essential Duties & Responsibilities include the following:
-Develop AE’s new business skills and train them to be the best in the market
-Achieve monthly, quarterly and annual local new business revenue goals
-Provide consistent coaching and sales strategy for sellers
-Work with DOS on weekly planner meetings
-Monitor sales activity, pacing and budgets
-Be a creative problem solver and motivator
-Lead and manage sellers on a day to day basis, provide consistent coaching and sales strategy for sellers
-Closely monitor sales activity, pacing, budgets and inventory: work with other Sales Managers to maximize revenue opportunities
-Strategize and implement plans to achieve monthly, quarterly and annual local revenue goals
-Cultivate new business efforts to grow spot, non-spot, digital revenue
-Implement year round recruitment procedures, train new sellers
-Distribute leads to sales staff from multiple resources
-Represent station with professionalism and integrity
-Maintain effective interdepartmental relationships
-Other duties required
Qualifications:
We are looking for a proven dynamic sales leader.  You must possess exceptional communication presentation and negotiation skills.  You must be self-motivated, goal driven and creative, with the ability to multi-task in a fast paced environment.
-Must have a valid driver’s license and a vehicle with appropriate insurance
-Minimum 5+ years selling radio
-Position requires a demonstrated ability to lead and inspire a team of winners with integrity
-Must be a reactive problem solver with a track record of success with Agency, Direct, digital and event sales
EEO Statement:
Entercom is an Equal Opportunity Employer.
Creative Services Assistant       
 
Entercom Wilkes-Barre/Scranton (98.5 KRZ / FROGGY 101 / WILK NEWS RADIO / MAX 102) is looking for an outstanding Full Time Creative Services Assistant. Applicants must have 2-3 years experience in radio production including writing and voicing commercials, and must be proficient in the use of Adobe Audition.
Essential Duties and Responsibilities include, but are not limited to:
In-house production, including voice over work, copywriting, creative concepts, and commercial production.
Coordinate with traffic and sales departments to expedite radio commercial and promo creation and continuity.
To be considered for this position, please submit resume, cover letter and audio examples of your voice, creative ideas, writing, and general production work to careerWB@entercom.com .
 Entercom Wilkes-Barre/Scranton is an Equal Opportunity Employer.
Promotions Coordinator
Entercom Wilkes-Barre/Scranton seeks an entry-level full time, passionate Radio Promotions Coordinator with strong attention to detail, creative writing and thinking skills, and the hunger to learn the industry while being a part of the best radio team in Northeast PA.
Responsibilities:
  • Assist Promotions Director with WKRZ, WGGY, WMQX & WILK including:
    • Heavy creative copy-writing
    • Leading Station events and live broadcasts
    • Coordination of promotions part-time staff schedules.
  • Maintaining Digital Platforms including website maintenance, social media accounts, E-mail newsletters, text clubs and database listener relationships.
  • Maintain strong community presence and be willing to work beyond “traditional hours”.  Must be available to work days/evenings/weekends.
  • Ensure the station brands, vehicles, and equipment are represented well when out in public
Qualifications:
  • Experience in Marketing, Radio Promotions, Public Relations, or related field.  Knowledge of broadcast equipment preferred.
  • Excellent creative copy-writing, organizational, communication, and interpersonal skills.  This is a must!
  • Quick study with ability to work independently, self-start, multi-task, and follow direction in a fast-paced, ever changing environment.  Must be excellent at task and time management.
  • Highly motivated, enthusiastic and energetic individual who understands what this position will require and is excited about what they will bring to the table.
  • Very computer literate in Word, Excel, PowerPoint, and Photoshop.  PromoSuite knowledge is preferred.
  • This position requires the ability to lift, carry, set up, and troubleshoot audio equipment, 50+ pounds. Requires a valid Driver’s license and great driving record, as well as the ability to drive large vehicles and tow a trailer.
  • Apply online at entercom.com.  No phone calls please.
  • Entercom Wilkes-Barre Scranton is an Equal Opportunity Employer
Digital Project Manager
This is the ideal role for a high caliber marketing professional with significant success in project/campaign management and fulfillment who is looking to join a growing digital business. As a Digital Project Manager, you will be responsible for managing the creation and successful implementation of campaign activities across a wide range of platforms, including email and web. Responsibilities include optimizing marketing campaigns across multiple products and systems, processing digital sales orders, uploading creative, and monitoring programs to make sure campaigns are running properly.
ESSENTIAL DUTIES AND RESPONSIBILITIES   include the following. Other duties may be assigned.
  • Account Management: Work directly with sales and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.
  • Project Management: Ability to track timelines and due dates for deliverables, reviews, and approval for campaign launches.
  • Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development tests, production execution and quality control.
  • Verify Account Executive Paperwork:  Double check all orders have been coded correctly for various billing and fulfillment systems.  Make any necessary changes or fixes to the orders and then ready them for approval.
  • Continuity with Production:  Ensure all online ads are being worked on and deadlines are met so the client schedule can run on time.
  • Maintain working knowledge of digital inventory: Understand the current and projected sellout levels of the ETM sites.
  • Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights.  Adjust priority levels as appropriate.  Alert Digital DOS of any anticipated problems and be prepared with suggested solutions.
  • Campaign Reports:  At month end and/or campaign end, prepare performance reporting for digital campaigns and present results to the client with the Account Executive.
  • Client communication: Work directly with client to ensure campaign execution and performance meet their standards.
Qualifications:
  • Minimum one year experience working with digital marketing campaigns
  • Logical, process-oriented person, who is effective and strategically contributes to campaigns
  • Highly analytical and creative thinker comfortable working with ambiguity; genuinely passionate about data and analytics
  • Professional demeanor; comfortable presenting to and interacting directly with clients
  • Demonstrates ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines
  • Quick-witted, understanding and offering solutions in regards to various responsibilities