Ask The Expert: Socialocca Ask the Expert Ryan Hertel Socialocca www.socialocca.com Any business that’s truly succeeding today is using Instagram. With constantly changing algorithms depleting the amount of attention your posts organically receive, brands are looking for dependable tips and tricks to get their posts seen by more and more people. Ryan Hertel of Socialocca provides us with some tips to increase Instagram visibility in this month’s Ask The Expert. Post Frequently It might seem obvious, but posting more content on Instagram is one of the most important practices to increase engagement. Studies are showing that posting once per day (be sure not to overdo it) is optimum, and the top social media agencies are recommending this as well. You can even look into your Instagram insights (you need to be a “business profile” to do this) and monitor what time of day is best to post by observing when your followers are most active! Content is truly king. Like for a Like No, we don’t mean to use the #likeforalike hashtag that you did when you first started Instagramming and wanted to increase your photo likes. We mean to, quite literally, like photos in your feed and they’ll be more likely to like yours in return! Instagram rewards users who engage with others in the app by putting that user’s photos in front of others. Comment. Follow. Engage. After you’ve “liked” a fair amount of your friends’ photos, add “commenting” and “following” to your immediate “to-do” list. Be sure to take the time to comment on photos you find cool, interesting or that complement your brand, and follow other engaging users who would be interested in your brand. Quality > Quantity Yes, we did say to post on Instagram once per day, but you don’t want the quality of your posts to slide as a result of digging for more content. With how quickly phone camera technology is advancing, there’s no reason to post blurry or pixilated pictures on your professional Instagram account. Take the time to properly light and stage your photos, find the best editing apps, and put the time in on the post-production end of things. Use Varying Hashtags There’s a new obstacle diminishing post interaction for tons of users more and more every day. Yes, unfortunately, the rumors of “shadow-ban” are true. Using the same hashtags on your photos over and over can cause your photos to eventually not show up under those select hashtags. You can easily avoid shadow-ban by using varying hashtags per post. For example, when posting food pics, use food-related hashtags.